His most recent role was president of People’s Liberation Inc. and he also worked as COO at denim and lifestyle brand Rock and Republic. Mr Houston has also served at C & C California knitwear, Liz Claiborne and Dickies Girl.

He will be based at the brand’s San Clemente, California, office.

The company produces traditional sheepskin boots and slippers as well as fashion and leisure footwear.

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