Modacalzado kicks off
28/09/2007
On this occasion, the total number of footwear and leathergoods brands taking part is 648; these exhibitors represent 15 different countries.
The president of the Spanish Footwear Industry Federation, Rafael Calvo, took the opportunity to say that, even though the sector in Spain is smaller than it once was, it now has “more stability, and greater international prestige”.
He said strategies such as focusing on building brands through quality, design and innovation, and improving distribution, were helping the Spanish footwear industry move forward.
He said this had allowed even companies that are not yet in a position to enter the international market to grow their market share in Spain. He claimed that Spanish consumers were placing increasing importance on buying locally produced footwear.
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