US-based comfort footwear manufacturer Crocs is to launch a new high-end, ‘comfort meets fashion’ range, challenging many peoples’ preconceptions of the Croslite-based sandals.

"When people think of Crocs, they might think of ugly and then they think of comfort," said vice president and co-founder Lyndon Hanson.

However, the new Italian-designed YOU by Crocs line will be available in the US in October, with 11 new models on offer. Still incorporating its traditional footbed, styles will range from three-inch patent-leather heels to suede ankle boots.

Mr Hanson added that the new range has been designed "for the woman who loves the comfort of her Crocs but certainly can't wear them with a cocktail dress."