US-based producer of comfort footwear R.G. Barry Corporation has named Juliana Prather brand president for its recently licensed Superga canvas/active fashion footwear business. She joins the company from Neofocus Strategy Consulting, a global strategic consulting firm, where she led projects for global brand management and retail.

Under a licensing agreement announced last week, with BasicNet S.p.A. of Turin, Italy, R.G. Barry has become the exclusive licensee for Superga footwear in the USA. The company will also become the exclusive Canadian licensee for the brand in July 2008.