Crocs introduces new collection at FFANY

06/06/2007

Crocs, Inc. has unveiled its autumn 2007 footwear line, featuring thirteen new styles, at the Fashion Footwear Association of New York (FFANY) tradeshow in New York City.

Whilst all of the new styles feature the company’s Croslite material, a non-marking, anti-microbial proprietary closed-cell resin, the company has taken a new direction in design, moving away from the traditional clog into a full, fashion-focused line of comfort footwear, integrating leather, canvas and suede.

One new product is the new, lightweight Venture model with a patent-pending construction, which features a Croslite foot bed and lace-up leather and canvas uppers to create a secure and comfortable fit. Another new offering is the shearling-lined Mammoth model, a strapless, slip-on shoe in the Crocs’ original clog design but with a soft, shearling lining to keep feet warm.