Nike, Inc. and Foot Locker, Inc. are planning to open up to 50 ‘House of Hoops by Foot Locker’ stand-alone retail stores in the United States over the next three years, aimed at creating a new brand celebrating the culture of basketball.

Touted as a "hub for all things basketball", House of Hoops stores will offer Nike, Jordan and Converse basketball footwear, apparel and equipment.