US comfort footwear retailer The Walking Company is to open a new store in Wisconsin on May 18.

The new outlet will feature the latest styles and designs from more than 40 premium comfort footwear brands such as ECCO, Mephisto, Dansko, Pikolinos and Beautifeel. Styles will include dress shoes, sandals, clogs, boots and active.

It will also feature the Lynco orthotic system and digital foot scanning technology which scans customers’ feet in order to identify foot type and pressure points, and to determine the appropriate orthotic for their feet.