Skins appoints new executive VP
Meanwhile, the company has rescheduled the launch of its Skins footwear for delivery of autumn product in July, to enable it to deliver an upgraded ‘bone’ that is said to improve the footwear and make it more accessible to a wider audience. Commenting on this decision, president and CEO, Mark Klein, said, “As we began the physical production of the Skins collection, we discovered several key opportunities in the manufacturing process to substantively improve the fit and feel of our product, as well as improve the consumer experience at the point of sale. These alterations, while nominally changing the look of the product, so substantively improve the consumer experience that we’ve made the decision to redefine the launch season so as to incorporate these changes.”
Skins has developed a two-part, interchangeable footwear structure consisting of outer collapsible ‘Skins’ and an inner holistic orthopaedic support section called the ‘Bone’. The design allows consumers to purchase one inner section and numerous outer Skins, resulting in multiple style variations from the same pair of ‘Bones’.
