Lotto expands business in Brazil - footwearbiz: Leading site for globa

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Lotto expands business in Brazil

13/04/2007
 
Italian sporting goods company Lotto Sport Italia has signed a new licensing agreement with São Paulo-based football apparel specialist Filon Confecções Ltda, under which Filon will produce and market Lotto performance and sportswear products across Brazil. The agreement will run until December 31, 2009, with the possibility of extending this for a further three years.

It is also likely that, in addition to the regular Italian-style ranges, new products specifically designed for the Brazilian market will be introduced.

Lotto hopes that the deal will lead to sales of approximately $20 million as well as helping to raise the profile of the Italian brand in the South American country.

A number of prominent Brazilian footballers already wear Lotto products including Cafu, Dida, Doni and Amauri.


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