Start-rite holds training workshops - footwearbiz: Leading site for gl

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Start-rite holds training workshops

14/03/2007
 
Working with brand consultants Visual Brand Matters, UK-based children’s footwear company Start-rite has developed a Brand Training Workshop, which is now being held across the UK. Over the past 18 months, the company has reviewed its brand standards and carried out research into consumer shopping habits. The workshop consists of three core elements: brand management, visual merchandising and fitting expertise.

The overall aim of the workshop is to ensure market positioning for the brand in-store, whilst also helping retailers to improve their overall sales performance.

Start-rite offers fitted footwear from pre-walkers to sporty casuals and school wear, sandals, slippers and wellingtons, as well as its English Classics collection.


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