Footwear helps raise Thai brand awareness in Pakis - footwearbiz: Lead

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Footwear helps raise Thai brand awareness in Pakistan

29/01/2007
 
Thai footwear, including chappals and sandals, has been exhibited in Pakistan for the first time. Three companies—Nifty Co. Ltd., Summit Footwear Co. Ltd. and GPM Group Co. Ltd.—showcased their products during a three-day Thailand Exhibition 2007, held in Karachi on January 24-26. The main aim of the event was to promote Thai products and services and raise awareness of the country’s brands in Pakistan.

Commercial Minister at the Thai Embassy, Kanyarat Vongskul, anticipated visitor numbers of approximately 50,000 and described the event as "A meeting forum, open to all interested traders, importers, top-end consumers and the public at large."

38 companies participated at the exhibition which featured eight product categories including leather and footwear products, garments, textiles, fashion accessories and chemicals.
 

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