Greater overseas participation at Midec 2007

04/01/2007

There have been 20% more visitors and double the number of international visitors at the last two Midec events, since it launched its new image. The next event, which will take place on February 2-4 in
Paris, will feature a new logo, new poster campaign, a changed layout and new fashion show concepts.

Almost 700 leading brands are scheduled to attend, as well as more than 12,000 professional visitors, of whom 20% will come from abroad.