Hasbro and Reebok sign sneakers deal
03/01/2007
Games and toy retailer Hasbro, Inc. has signed a deal with Reebok International to manufacture the Versaflex Play-Doh collection of toddler footwear with Play-Doh compound inspired gel-cushioning material built into the heel.
The shoes have been developed based on the specific needs of toddlers aged one to three years. The sneakers also feature Reebok’s Versaflex technology, which offers comfort for growing feet through special grooves in the outsole that allow for proper foot and arch development; wide upper construction that matches the natural shape of toddlers’ feet and lightweight materials that allow children to walk naturally.
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