Stahl launches new approach to fashion forecasts

02/01/2007

Stahl has launched a new approach to present up-to-date fashion ideas to the leather industry worldwide. The company’s ‘Trend Book’ extends the scope of the information presented regularly in Stahl’s fashion colour forecast posters to provide a more detailed explanation of fashion trends and colour forecasts and how they can be used in finished articles.

The Trend Book offers a combination of simple explanatory notes and graphics that illustrate combinations of new finished leather articles conceived in the new Stahl Design Studio in Milan, Italy, and prepared in Stahl’s application laboratory. The book highlights how leathers may be used in varied types of articles that will include shoes, leathergoods, furniture and garments and will be a regular feature in Stahl’s fashion presentations and events. Each issue will cover a variety of ideas and have a strong focus on fashion applications in the world of footwear and leathergoods.

The first book is divided into five themes, each of which illustrates the transition between the concept of ideas and the reality of the finished article. The themes are headed Decor Allure, Complex Simplicity, Effortless Chic, Primal Richness and Synergic Perspectives.