GBMI to begin direct distribution in the UK - footwearbiz: Leading sit

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GBMI to begin direct distribution in the UK

13/12/2006

US footwear company Global Brand Marketing Inc. (GBMI), is to establish direct control over its wholesale distribution, merchandising and marketing in the UK. The company previously used local distributors.

According to the company, the move is designed to increase UK sales and forms part of a drive to expand its marketing activities in Europe.

GBMI has appointed Steven Price Brown to head up the UK operation. He has over 15 years experience in the fashion industry as a brand-building specialist with expertise in running successful footwear businesses. Mr Price Brown will be responsible for all sales, marketing, operational and logistical aspects of managing GBMI's expansion in the region.




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