Adidas launches NBA footwear collection
German footwear and sportswear brand adidas launched its Originals NBA Superstar footwear Collection on December 1. The footwear package includes 30 sneakers—one for each team in the NBA— with official NBA branding, team colours and logos featured on adidas' ‘Superstar’ model.
The collection is said to be the first ever sneaker range to feature all 30 teams in the NBA alongside the official NBA logo. It is also the first adidas and NBA co-branded footwear range to be retailed since the announcement of an 11-year partnership between adidas and the NBA, the WNBA and the NBA Development League.