New children's footwear line from Payless ShoeSour - footwearbiz: Lead

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New children's footwear line from Payless ShoeSource and Disney

22/11/2006

Disney and family footwear retailer Payless ShoeSource have made plans to develop their first 'direct-to-retail' licensed footwear collection. The multi-year deal will bring together the two companies’ design teams to create a special line of fun, high-quality footwear styles featuring Disney and Disney*Pixar characters. Payless will source, market and sell the line through its nearly 4,600 store chain and on Payless.com.

Payless has sold Disney-themed footwear and accessories for several years; however, the two companies will now work more closely on shoe design, creative direction and retail marketing.

Character styles will include: Disney Princess; Power Rangers; Winnie the Pooh; and an assortment of Disney*Pixar characters from The Incredibles and Finding Nemo. The first products are currently scheduled to be in stores for spring 2007 with an expanded line in time for next year's back-to-school season.




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