In a new partnership with toy car producer Hot Wheels, German sportswear company adidas has introduced an exclusive range of action inspired shoes for boys aged between four and ten years old.

Regional communication manager at adidas Emerging Markets in Dubai Ellen Peacock said the shoes were “fun and sporty and really reflect the passions of an active, adventurous youngster.” She added that further collections for children in the region would soon be available.

The collection includes: the IceRacer, MudRunner and StreetRacer. All three shoes combine the strength of adidas performance and footwear design with the themes of Hot Wheels—speed, power and performance.

Packaging for the shoes will integrate the Hot Wheels flame graphics with the classic adidas three stripe branding and each box will feature one of three 1/64 Hot Wheels vehicles.