With an increase in sales and a record number of retail locations, Portland-based outdoor and industrial footwear producer Kodiak USA, Inc. has launched a new line of lifestyle outdoor footwear under the campaign ‘Real.Rugged.’

Featuring 56 new styles of hikers, casual shoes and sandals for men, women, and children, the "Real.Rugged." line is is said to offer comfort and style.

Wayne Elsey, president of Kodiak USA, Inc. said, "We have studied this market extensively and will roll out a strategy beginning with spring 2007 products that will focus on innovation, styling and uniqueness."

The company will highlight its spring 2007 at the upcoming WSA Show in Las Vegas, on August 1-4.

The new line is expected to debut in January 2007.