UK-based structural footwear component supplier Texon International launched a new thermoplastic counter material Texon Rite at the recent Shoes & Leather 2006 Exhibition in Ho Chi Minh City, Vietnam—an economic range of counters/stiffeners which is said to meet demands for performance, at a value price point.

Created with needle-punched fabrics, impregnated with a styrene co-polymer, Texon Rite has been formulated for ease-of-use. It is designed to slip easily off the last when cold, and is well-suited for counter pocket insertion for use with leather and synthetic upper and lining materials. Texon Rite is available with EVA hot melt adhesive, which achieves excellent bonding at a lower activation temperature, saving energy in shoe production.

Tim Parsons, regional sales manager, Texon International Asia Ltd, commented, “This new thermoplastic counter material provides shoe manufacturers with a performance driven, cost-effective solution, while reaffirming Texon at the leading edge of the global footwear industry.”

Texon Rite can also be supplied single coated for use as a Box Toe Puff.