German luxury leatherwear company Braun Buffel is planning to raise its profile in Malaysia. The exclusive distributor of the Braun Buffel brand in Malaysia, Lianbee-Jeco Sdn Bhd is anticipating growth of the products to increase to 40-50% in 2007 from the current yearly growth of around 20%.

The first step will be the addition of an 800 square foot boutique in Queens Bay, Penang. This will be followed by a boutique at The Pavilion in Kuala Lumpur in the third quarter of 2007.

Established in 1887 in Germany by Johann Braun, Braun Buffel is known for its craftsmanship and high-quality leather collection. The brand is also expanding its range of products which includes of leather handbags, shoes and accessories, adding a range of eyewear which is expected to be launched this month.