Athletic and technical footwear manufacturers Asics America Corporation and Asics Corporation Japan have filed a lawsuit in California, against Payless Shoesource, Inc. for trademark infringement, unfair competition, trademark dilution and false advertising.

Asics is seeking a preliminary and permanent injunction against Payless to prevent any future sales and distribution of their shoes, in particular their Champion brand shoes, which bear a stripe design similar to Asics’ famous Stripe Design trademark. The company is also seeking damages, including profits and attorney fees from Payless.