Clarks to install 3D foot measuring - footwearbiz: Leading site for gl

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Clarks to install 3D foot measuring

16/06/2006

Clarks Shoes is preparing to install 3D foot gauges in a number of its leading stores following the award of a £4.6 million contract to QinetiQ.  The foot gauge, which uses six 3D camera systems, will be put into 50 Clarks stores this month to meet the "Back To School" season. The company then intends to install foot gauges in all of its UK and Ireland shops over the next eighteen months.

The 3D foot gauge has already been successfully trialled in two Clarks stores, and will be used to measure children's feet quickly and accurately, providing detailed length, girth and shape data. The recorded 3D data will also allow trend analysis, assisting future footwear design and improving stock control and the efficiency of in-store service.

The foot gauge is based on 3D optical ranging technology developed and patented by QinetiQ. The origins of the technology can be traced back to work done for the UK’s Ministry of Defence on the detection of unexploded ordnance. The foot gauge captures data very rapidly and both feet can be scanned simultaneously, allowing store staff to decide quickly on best fit.
 

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