Performance apparel and footwear company Saucony UK is now seeking greater market penetration and is looking to increase sales following its recent acquisition by The Stride Rite Corporation. The partnership has increased sales steadily and Stride Rite believes that 2006 will be a year of transition for Saucony.

Marketing manager of Saucony UK Jonathan Quint said, “We believe that bigger investments in marketing our products through broadening our distribution base have proved highly beneficial to the brand. We have started this year extremely well and Stride Rite has provided us with the bonus of increased in-store visibility, in fact, we are already ahead of forecasts and new products will allow us to further increase our market share.”