New collection boosts Dunlop slipper sales

24/05/2006

Sportswear and footwear company Dunlop has experienced an unprecedented sales growth since the launch of its new collection in February. Forward sales are up 24% compared with this time last year, and styles have been well received by retailers.

The new range includes over 40 styles, combining new products for both men and women with successful styles carried through from the previous catalogue.

Best selling options include ‘Billie’ and ‘Bunty’. Both styles debut a new rubber sole unit which provides good grip and incorporates a moulded, removable footbed for extra comfort.