Chennai-based Farida Group has signed an agreement with Jaffra of Vienna, Austria, to set up a joint venture to manufacture insoles for high end ladies’ shoes in Chennai. The factory that will be established in in Ambur, in the North Arcot district, will have the capacity to produce over 30,000 pairs of insoles per day. Farida will hold a 60% interest in the venture and Jaffra will hold 40%.

Jaffra specialises in manufacturing insoles and sheets for insoles. It has production facilities in Vienna and the Czech Republic. Farida manufactures and exports finished leather, footwear and shoe uppers. It currently produces 3.5 million pairs of shoes per annum, 20 million square feet of finished leather and one million shoe uppers.