New leadership roles at Puma Europe

23/09/2026

Sports group Puma has appointed Fokko de Rooij as Managing Director Europe and Daniel Pustina as Managing Director Cluster Central as part of changes to its European leadership structure.

Effective October 1, Mr de Rooij will oversee Puma's European business and report to chief executive Arthur Hoeld. He joins the company after holding a series of senior leadership roles at Nike, most recently serving as vice-president of EMEA sales.

Mr Pustina takes up the role of Managing Director Cluster Central with immediate effect, overseeing the DACH, Benelux, Eastern Europe and Ukraine markets. He joined Puma in 2020 and most recently served as managing director for Oceania.

The appointments follow the departures of Javier Ortega and Bas van den Bemt. Leadership of Puma's South and North European clusters remains unchanged.