Footwear franchise not affected by Porsche-Bugatti announcement
The Porsche Group has completed the sale of Bugatti Rimac and Rimac Group as part of a strategy to focus on its core business.
Porsche will receive around €1 billion from the sale and will use €250 million to fund its pension obligations.
In May, it discontinued its subsidiaries Cellforce Group, Porsche eBike Performance and Cetitec, with more than 500 job losses.
At the time, CEO Dr Michael Leiters said: “Porsche must refocus on its core business. This is the indispensable foundation for a successful strategic realignment. This forces us to make painful cuts.”
Swiss group AstorMueller has told Footwearbiz that it foresees no change in its arrangement for making Bugatti shoes under licence.
Speaking at the September 2026 edition of Micam, a spokesperson for AstorMueller closely involved in the Bugatti part of the business said the licensing arrangement had been in place for more than 10 years and that she could foresee no change to the set-up.
