German sportswear brand Adidas has introduced Adidas Pro Work, its first safety footwear range developed in partnership with Glo Brands, a business unit of Bunzl plc.

The launch follows an agreement announced last October establishing a long-term collaboration between the two companies to develop safety footwear.

The collection is aimed at construction, maintenance and logistics workers and will be available from August through selected retailers across Europe.

“We’ve listened to the workers who already wear Adidas outside of work and we have delivered a comprehensive launch collection of certified safety footwear for them to bring the same style and individuality to the job site too,” said Lauren Mooney, general manager of Glo Brands.

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