Shoe Carnival to become Shoe Station Group
US-based footwear and accessories retailer Shoe Carnival has announced that shareholders have approved a change of the company’s corporate name to Shoe Station Group, effective June 12, 2026.
The company’s common stock is expected to begin trading on the Nasdaq stock exchange under the ticker symbol SHOE from June 12. Shares will continue trading under the SCVL symbol until the close of trading on June 11.
Interim president and chief executive officer Cliff Sifford said the new name reflects the company’s multi-banner strategy, with Shoe Station serving as its primary long-term growth platform while the Shoe Carnival banner remains focused on markets where it has a strong presence. He added that the company will also look to expand through strategic acquisitions of other footwear retailers.
As of June 11, 2026, the retailer operated 426 stores across 35 US states and Puerto Rico under the Shoe Carnival and Shoe Station banners.
