New chief marketing officer for Saucony
Sportswear brand Saucony has appointed Wendy Kula as chief marketing officer.
In the role, Ms Kula will lead the company’s global marketing organisation and oversee brand positioning across performance running, lifestyle and culture.
She joins Saucony with more than 20 years of experience in sport and consumer brand marketing. Most recently, she served as vice president of women’s brand marketing, North America, at Nike, leading campaigns across sport, running and training.
President Rob Griffiths said Ms Kula brings experience in consumer-led strategy, storytelling and brand development, adding that her leadership would support Saucony’s continued growth while maintaining its running heritage.
At Saucony, she will oversee global brand marketing, digital marketing, creative operations and go-to-market strategy. She will also work with product, sales and direct-to-consumer teams to strengthen brand positioning and support growth across performance and lifestyle categories.
