Joola launches first Pickleball shoe
Joola, the pickleball and table tennis brand owned by Sport Squad, Inc., is entering the footwear market with its first pickleball shoe.
The development team includes former Nike product experts Gjermund Haugbro, Eric Lonsway, and Scott Portzline.
The Joola R4lly has been designed to meet the performance needs of pickleball players. The team studied movement patterns and athlete requirements to create a purpose-built shoe, combining insights from professional athletes with technical expertise gained at Nike, Columbia Sportswear, Sorel, Merrell, and Canada Goose.
Images courtesy Joola/Sport Squad, Inc.