On launches full-scale circular program for footwear
On has launched the next phase of its Cyclon initiative, encouraging the return of pre-loved products and offering refurbished items for purchase.
Products in excellent condition are resold, while items unsuitable for resale are donated through partner organisations or recycled via regional networks.
Begum Kurkcu, senior director of sustainability at On, said the program allows the brand to improve material choices and recyclability, while extending product lifespans and minimising waste at every stage. Cyclon now transitions from a subscription model to a brand-wide resale, donation, and recycling ecosystem, covering all products in the On line.
From June 2026, the full Cyclon collection will be available for direct purchase. Returned items will be recycled into new shoe components or other products, supporting On’s goal of keeping materials in circulation and reducing waste from both production and post-sale stages.
