Training becomes a separate business unit for Puma - footwearbiz: Lead

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Training becomes a separate business unit for Puma

05/02/2026
Training becomes a separate business unit for Puma
Sports group Puma has created a new business unit for training. It will be based at corporate headquarters in Herzogenaurach, Germany. Until now, training had been grouped together with running.

Chief brand officer, María José Valdés, said training had become an increasingly important category for Puma. By creating a separate business unit for training, she said the company would be able to “sharpen our focus and be closer to key partners”.

It has recruited Marwin Hoffmann from rival group adidas to head up the new business unit.
Puma is an official partner of Hyrox training events. 

 

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