JD Sports launches AI one-click shopping
JD Sports Fashion plc has signed a global agreement with digital commerce platform provider commercetools, enabling customers in the US to search for and buy products via AI platforms including Microsoft Copilot, Google Gemini, and OpenAI’s ChatGPT.
Using commercetools and Stripe’s Agentic Commerce Suite, JD will integrate AI-driven search with secure checkout and payments.
The initiative allows JD to optimise how its products are discovered and purchased on AI platforms, positioning the retailer as a leader in agentic commerce ahead of broader AI retail rollouts. The move builds on JD’s existing e-commerce re-platforming in the US, with global expansion planned for 2026.
Regis Schultz, JD Group CEO, said the partnership enhances customer experience and operational efficiency, while Jetan Chowk, CTO, described it as a step into the next era of online shopping.
