APICCAPS sets out plea for conscious consumption - footwearbiz: Leadin

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APICCAPS sets out plea for conscious consumption

06/01/2026
Portuguese footwear association APICCAPS has launched a global advertising campaign to promote “conscious consumption” of footwear.

It says awareness and care are the “new pillars of the future”, urging responsibility, authenticity and an urgent "paradigm shift" in the sector.

Paulo Gonçalves, communications director at APICCAPS, said: “Every year, 24 billion pairs of shoes are produced, 88% of which are made in Asia. This is neither reasonable nor sustainable. We believe that it is possible to produce high-quality footwear in Europe at fair prices.”

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