New Balance publishes first MADE in USA footprint - footwearbiz: Lead

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New Balance publishes first MADE in USA footprint report

02/12/2025
New Balance publishes first MADE in USA footprint report
New Balance has issued its inaugural MADE in USA Economic and Social Footprint report, covering 2023 and 2024. 

The company remains the only major athletic-footwear brand with sustained US manufacturing and has invested $155 million (€134 million) in its domestic factories since 2021. 

The brand’s five New England sites contributed to a GDP impact of $3.1 billion (€2.67 billion) in 2024, a rise of 23 percent on the previous year. MADE operations accounted for $479 million (€413 million). New Balance employs more than 5,000 people in the US, including 1,200 in its MADE division. 

Community contributions in 2024 exceeded $28 million (€24.1 million), including major commitments to universities in Massachusetts and Maine. Product donations in Boston and Lawrence across 2023–2024 carried a wholesale value above $1 million (€0.86 million). 
 

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