Distribution agreement for Dockers in Europe
Specialist Switzerland-based distribution group Orbico has signed a new partnership with Authentic Brands to develop a European expansion plan for footwear brand Dockers.
Authentic announced its intention to acquire Dockers from Levi Strauss & Co in May 2025.
“Partnering with Orbico allows us to bring Dockers to a key market while maintaining the brand’s authentic heritage,” said Authentic’s president for lifestyle in Europe, Henry Stupp.
He explained that the partnership will build on Authentic’s existing relationship with Orbico; they are working together to develop the Champion brand in Europe. “Together with Orbico, we will extend Dockers’ iconic appeal, expand the assortment and position the brand for long-term growth in the region,” he said.
