Early renewal of Hyrox partnership for Puma
Sports group Puma has announced an early renewal and extension of its partnership with Hyrox. At the start of this year, Puma announced a first collection of footwear and apparel developed in partnership with Hyrox.
It has now announced that it will continue to create Hyrox-specific collections until 2030 at least.
Launched in Hamburg in 2017, Hyrox is a competitive indoor athletic competition programme for people of all ages and abilities. Participants have to complete a series of eight runs of one kilometre, with each one followed by an activity at eight different exercise stations.
By the end of 2024, more than 5,000 gyms around the world had set up formal Hyrox affiliations and major championships take place in various locations around the world each year, including relay, doubles and individual races.
Puma has been an official sponsor of Hyrox since 2019. Chief executive, Arthur Hoeld, said recently that Hyrox is one of the sports brand’s “strategically most important partnerships”.
