Sports brand New Balance hosted a research and development summit in Boston at the end of August. It said this was the first time it had held an event of this kind.

More than 100 people attended from what the company called its “creation sites” around the world for footwear and apparel.

The event consisted of hands-on workshops and sessions on consumer insight, product development best practice and digital tools.

It said the summit had sparked new ideas, strengthened team bonds and “laid the foundation for deeper cross-functional collaboration”.

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