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Nike plans corporate staff reduction

01/09/2025
Nike plans corporate staff reduction
Nike has confirmed plans to cut less than 1% of its corporate workforce as part of a wider restructuring under chief executive Elliott Hill, according to Reuters.

The company said the layoffs, which will not affect its EMEA or Converse businesses, are linked to its move to reorganise into cross-functional teams by sport. Nike currently employs about 77,800 people worldwide.

Since taking over as CEO, Mr Hill has focused on reviving Nike’s running shoe and sneaker lines, strengthening retail partnerships and expanding physical store presence to regain market share. The company also said it is reducing reliance on Chinese production for the US market.

Nike previously announced a 2% workforce reduction in February 2024, cutting more than 1,600 jobs.
 

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