North East and North West shows highlight DSC innovations
28/08/2025
The poured polyurethane (PU) insole is designed to give athletes an advantage in speed, agility and energy return.
DSC said the new material is its lightest poured PU insole technology to date, combining an ultra-low weight with a low compression set to help preserve energy transfer during repeated use. The company also underlined that its direct-pour process produces minimal material waste.
Chief operating officer Mei-Fen Wei said Dreamcell Vello was developed to meet the performance needs of elite athletes in sports where “every gram and every inch matters”.
The Materials Show is taking place on August 27 and 28 with organisers reporting around 270 exhibitors and more than 1,800 visitors on the opening day, including strong representation from major brands.
The show marked its 30th anniversary in February, having first launched in 1995. Following the Boston NE show on September 3 and 4, the next editions will take place in March 2026, with the NE show scheduled for March 4 and 5, and the NW show in Portland on March 11 and 12.
Share this story:
