Direct-to-consumer investment brings dip for Manolo Blahnik

20/08/2025

High-end footwear brand Manolo Blahnik has reported full-year revenues for 2024 of €86.4 million. 

This represents a fall of 19% year on year, but the company pointed out that it still marked its third-biggest revenue figure ever, after the record years of 2022 and 2023.

Chief executive, Kristina Blahnik, niece of the brand’s founder, said a substantial investment in own-brand stores in Asia, North America and Europe was paying off. She said the company had opted to pursue a direct-to-consumer model because it wanted to build deeper relationships with its customers.