New chief product officer joins FitFlop
15/07/2025
Ms Noble brings more than 25 years of experience in product development and merchandising, having worked with leading consumer brands including Nike, C&J Clarks and Vivobarefoot.
She most recently held the role of global category director – active lifestyle at Vivobarefoot. During her time there, she led the brand’s entry into the elite training segment, introduced new approaches to category planning, and oversaw the development of regenerative product creation practices.
FitFlop said the appointment comes at a key stage in its evolution as it looks to expand its global footprint and enhance its focus on design, while maintaining its core emphasis on comfort and performance.
Ms Noble’s first collection for the brand will launch in spring–summer 2027.
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