Trade mission success for Brazil’s shoemakers
25/06/2025
Thirty-three Brazilian brands participated, and the event is expected to generate BRL 14.44 million in deals.
Carla Giordani, from Abicalçados, said: “We are always very well received in Colombia, which is an important partner for Brazilian footwear companies and ranked as the fifth largest destination for the sector’s exports last year. The business matchmaking model we bring to Bogotá is highly effective because it connects qualified buyers from different regions with brands that are interested in operating in the country, generating valuable business opportunities for both sides.”
Participating in the initiative for the first time, Repplay representative Maicon Rafael Heck said: “We got to know the market, made contacts and even closed a deal, which is quite significant for a first-time participation.” Repplay’s footwear is sold in Argentina, Ecuador and Morocco.
Colombian buyers from various regions of the country, as well as from other markets such as Peru, Ecuador, and El Salvador, visited the showroom.
Hector Alvarez, director at the Colombian company Comercializadora New York Sas, said: “I’ve bought footwear from Brazil before, and that’s why I placed another order, because the products are high quality and the logistics are easier, allowing the goods to arrive faster than from other countries.”
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