India manufacturing boost planned by ASICS - footwearbiz: Leading site

News

India manufacturing boost planned by ASICS

17/06/2025
Japan-based athletic footwear and apparel brand ASICS will increase local manufacturing in India from 30% to 40% over the next few years to secure supply, according to a report by Reuters. 

The move follows new government rules requiring quality certification for all imported and domestic footwear, prompting global brands to pause imports.

ASICS India managing director Rajat Khurana said the company is expanding local production to address the issue. Having reached the 30% local production threshold for 2024–25, ASICS is now allowed to open its own single-brand retail stores in India.

The company, which runs around 125 stores via franchise partners, plans to open its first brand-owned store this year, with locations near Delhi and Mumbai under consideration. It also aims to add three new franchise stores each month until year-end.

ASICS forecasts revenue growth of 35%–37% for 2024–25, after a 26% rise in the previous year to 4.28 billion rupees ($49.7 million).

footwearbiz.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.