Rebranding exercise complete at PrimeAsia
Leather manufacturing group PrimeAsia has completed a rebranding exercise. It has created a new visual identity that it says “aligns with the momentum and innovation driving our business today”.
The group has tanneries in Dongguan in China and in Ba Ria-Vung Tau in Vietnam, and offices in Taiwan and the US, and representatives in Indonesia, Cambodia, India, the UK and Thailand.
It explained that the leather industry is undergoing a transformation at the moment, with new competitors, shifting consumer expectations and “a rapidly evolving sustainability landscape”.
It said this combination demands that brands “lead the charge” and that its aim is to show its willingness to meet this demand through the rebranding exercise.
Chief executive, Jon Clark, said: “This rebranding represents our promise. A promise to our customers, to our partners, and to ourselves, to push boundaries, embrace new opportunities and always stay ahead of the curve.”
