On moves to single-CEO structure

02/04/2025
On moves to single-CEO structure
Sportswear brand On has announced a leadership transition, moving to a single-CEO structure. Martin Hoffmann, currently Co-CEO and CFO, will assume the role of sole Chief Executive Officer (CEO) effective July 1.

Co-CEO Marc Maurer, who has been with the company for 12 years, will step down on June 30, before transitioning into an advisory role until March 2026. Under his leadership, On evolved from a challenger brand to a publicly listed company, achieving record net sales of over CHF 2.3 billion (US $ 2.6 billion) in 2024, with a net income of CHF 242 million (US $ 272 million).

The company’s founders—David Allemann and Caspar Coppetti as Executive Co-Chairmen, and Olivier Bernhard as an Executive Board Member—will continue overseeing product development and strategic direction alongside Hoffmann and the senior leadership team.

Mr Maurer described his time at On as "intense, challenging, successful, and gratifying," while Co-Founder Caspar Coppetti acknowledged his contributions as pivotal to the company’s growth. Mr Hoffmann expressed enthusiasm for leading On into its next phase, reinforcing its strategy for long-term expansion.