Study highlights potential for Brazilian footwear - footwearbiz: Lead

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Study highlights potential for Brazilian footwear in Germany

31/03/2025
Germany, Europe’s largest economy with a GDP exceeding US$ 4.4 trillion, has been identified as a key market for Brazilian footwear exports.

A market study, Footwear Panorama – Germany, was developed under the Brazilian Footwear program, led by the Brazilian Association of Footwear Industries (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

According to Abicalçados' Market Intelligence Coordinator, Priscila Linck, the study examines opportunities for Brazilian footwear in a market largely dominated by Asian imports. "Germany is the world's second-largest footwear importer, purchasing over 355 million pairs annually at a cost of more than 10 billion euros. However, Brazil currently ranks only 27th among suppliers," she stated, citing sustainability-focused products as a potential growth area.

The study, available for free download, includes insights on per capita consumption, import prices, household spending, and key consumer regions.

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