Chanel acquires majority stake in Grey Mer - footwearbiz: Leading site

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Chanel acquires majority stake in Grey Mer

20/03/2025
Chanel acquires majority stake in Grey Mer

Chanel has acquired a 70% stake in Grey Mer, a footwear company in San Mauro Pascoli, Romagna, while the Alessandri family retains 30% and remains involved in management.

The French luxury house confirmed the acquisition following a report in Milan-based publication MFF.

Chanel and Grey Mer have collaborated for 13 years, producing footwear for Studio Chanel collections.

The company cited the need to secure production capacity as a key reason for the investment. Financial details of the transaction were not disclosed.



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